As a global company with more than 120 years of expertise, UL works with customers and stakeholders to help them navigate market complexity. UL brings clarity and empowers trust to support the responsible design, production, marketing and purchase of the goods, solutions, and innovations of today and tomorrow. We connect people to safer, more secure, more sustainable products, services, experiences and environments – enabling smarter choices and better lives.
This position is focused on the development and management of marketing and engagement channel analytic programs to support Underwriters Laboratories Inc., the not-for-profit entity within the UL Enterprise (UL NFP). The Marketing Insights Analyst will develop and deliver accurate, timely, and relevant marketing data analysis to help inform strategies, execution plans, and continual process improvements with a keen focus on our ability to attract and grow the value of contacts from the top of the funnel through conversion. This role requires a mix of business acumen and technical expertise, along with the communication and interpersonal skills to build strong relationships across functional roles and organizational groups.
The ideal candidate will be an inquisitive learner with an ability to analyze information from a variety of data sources, identify trends at the macro and micro levels, and confidently share findings. Working under the guidance of our Strategy & Marketing Director, and in collaboration with stakeholders across functional areas, the analyst will develop processes and/or systems to assess sentiment, market opportunity, and stakeholder segmentation for strategic topics as well as collect, analyze, and demonstrate marketing effectiveness, lead quality and ROI across demand generation, social media, digital and web, and offline campaigns and tactics. This may involve analysis across a broad range of market segments, industry and service offerings, and engagement initiatives. S/he is able to keep abreast of best practices and industry trends, to provide continuous calibration of metrics and reporting.
METRICS & ANALYTICS
STRATEGIC RECOMMENDATIONS & CONTINUOUS IMPROVEMENT