Reporting to the Global Marketing Manager, the Marketing Specialist will work with both the HQ U.S. commercial team and broader global marketing organization to effectively plan, support and execute localized marketing activities: email campaigns, promotional materials, webinars, tradeshows, social media, advertising, media relations and internal communications. Assist the Global Marketing Manager of the Building & Life Safety Technologies division budget and track spending for U.S. and global activities to ensure positive return-on-investment, generate leads and elevate UL’s brand awareness across key global markets. Conduct ongoing program, trend and market analysis to provide recommendations to improve current activities and/or building to refine future plans.
TRADESHOWS & EVENTS
BRANDING, ADVERTISING & PROMOTION
PUBLIC RELATIONS, SOCIAL MEDIA & THOUGHT LEADERSHIP
LEADS, METRICS & ANALYTICS