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Contribute to a Safer, More Secure, and More Sustainable World.
At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose – to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. Our integrity is woven throughout our company and shapes the way we approach and deliver our solutions. We are proud that the work we do every day has a meaningful contribution to society. We continue to build upon our legacy of trusted expertise and partnership to keep our communities safe and secure as we march forward into the future. This helps us to sleep better at night, and we are confident that the millions of people we touch rest easier too.
UL Environment is currently seeking a Demand Generation Specialist to drive lead generation, user acquisition and conversion through websites, social media management (both paid and organic), display/banner advertising, content syndication and distribution, paid SEO/SEM, marketing automation, and nurture campaigns for new and existing customers. The candidate will be responsible for providing data and analytics to optimize performance through all these channels and measure success of KPIs including: new customer acquisition, sales for new and innovative services, cross-selling of services to existing customers, and customer retention.
This position requires someone with both strategic and tactical expertise. In addition to executing media products, you will help improve and expand the digital advertising, SPOT database and user community, as well as lead nurturing campaigns to new and existing customers. The desired candidate will be able to regularly report on results, ability to deal with ambiguity, propose sound suggestions and relevant plans of action and have a positive attitude. Critical components of this role are dedication, drive, creative and resourceful thinking, knowledge of industry best practices, reliability, and a keen sense of the changing and developing needs of digital planning. The selected candidate must possess the ability to be flexible yet effective within a dynamic and ever-changing environment.
Requirements for the position:
The position will be based in Marietta, Georgia and the candidate is expected to work onsite. The ideal candidate will be a full-time contractor for 6 months with the desire to be hired at the end of the contracting term.