Director of Marketing Operations

We have an exciting opportunity for a Director of Marketing Operations at UL Research Institutes and UL Standards & Engagement, based in our Evanston, IL office.

The Director of Marketing Operations will lead a team that is responsible for end-to-end marketing optimization and building a foundation for marketing excellence through the organization of process, technology, and resources, allowing the communications function to efficiently scale with quality and consistency. The role will oversee the marketing infrastructure including project planning, system governance, and provide operational support to the communication functions through process improvement, marketing technology tools/solutions, and measurement support. The Director of Marketing Operations will work closely with other directors, leaders, and colleagues across the organization  to advance their respective communications strategies.

Underwriters Laboratories

At UL Research Institutes and UL Standards & Engagement (UL), we wake up every day with a common purpose: to make the world a safer, more secure, and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion, and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!

As the Director of Marketing Operations you will play a key role in the rapid growth of UL Operations as you:

• Direct all marketing operations functions including MAP/CRM administration, contact scoring, nurture, contact management, campaign tracking, database health, targeting and segmentation plans, and alignment with content operations.
•  
• Lead the end-to-end marketing operations, optimizing and building a foundation through the organization of process, technology, and resources.
• Hire, develop and lead a proactive, collaborative marketing operations team.
• Ownership of the marketing technology stack and provide recommendations for system additions, enhancements, or upgrades/downgrades, and continued optimization for website and funnel related activities.
• Oversee analysis of system investments, stakeholder impact, marketing analytics, and metrics to inform opportunities for improvement across various internal and external communication platforms.
• Ownership of marketing system integrations and migrations for web presences across the organization.
• Oversee analyses and interpretations of campaign data and market insights to identify key drivers for improvement and ensure visibility and analysis of results.
• Lead the planning, budgeting, and forecasting for Marketing Operations in partnership with the communications leadership team.
• Ensure strong cross-functional partnerships at multiple levels across the two organizations.
• May lead or contribute to department or organizational initiatives.

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes:

• Demonstrated experience leading marketing operations strategy and implementation.
• Expert and disciplined written and verbal communication skills; excellent interpersonal skills.
• Strong collaborator, effective facilitation, project planning and management skills.
• Ability to build operations-based strategies and communication flows that are efficient and drive success for the team.
• Manage and deliver clear, impactful communications to stakeholders.
• IT knowledge required to identify and manage needed infrastructure support and software support solutions.
• Leadership, initiative, and influence skills with advanced strategic thinking to create alignment and buy-in with multiple stakeholders and deliver results in a matrixed organization.
• Positive and collaborative attitude and interpersonal skills to work effectively with leaders and colleagues across the organization, as well as outside the organization.
• Ability to thrive in fast-paced environments, while being flexible, collaborative and deadline driven.
• Ability to support and counsel senior-level executives.
• Ability to influence without authority and motivate others toward common objectives.
• Team-building skills and ability to manage and motivate staff.

Professional education and experience requirements for the role include:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Minimum 10 years of related discipline experience or demonstrated competency.
• Minimum 5 years of experience in managing teams and direct reports by assessing and prioritizing projects. Experience working with diverse, global teams strongly preferred.
• Expertise with marketing automation and CRM solutions including Salesforce is required.
• Experience with digital tools and processes required. Experience with Marketo is preferred.
• Experience in establishing global website strategy, including ongoing management and optimization to meet key business results.

UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers, and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law.

• Mission: For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure, and sustainable place has been our business model for the last 128 years and is deeply ingrained in everything we do.
• People: Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best.
• Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
• Grow & achieve: We learn, work, and grow together with targeted development, reward, and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
• Total Rewards: All employees at UL Research Institutes and UL Standards & Engagement are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans. a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

UL Research Institutes and UL Standards & Engagement are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our wholly owned subsidiary, UL Solutions, advances our shared public safety mission. We fund our work through grants, the licensing of standards documents and the business activities of UL Solutions, which conducts testing, verification, and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools for customers around the world. To learn more, visit our websites UL.org and ULSE.org.