Product Specialist

Location US-NY-Latham
Job ID
# of Openings
Job Category


CHRO23CS755255-Global job description update-Safer world-33-600x314

At UL, we know why we come to work.

Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!

What you’ll learn & achieve:

  • Work as a liaison across Product Teams  and internal stakeholders and functions such as Sales, Marketing, Implementation, Technical Communications and Product Support, providing training, demos, and documentation as needed
  • Support go-to-market initiatives by coordinating activities across functions such as Sales, Marketing, Development, etc.
  • Conduct market research and analyze data to inform product positioning and messaging
  • Collaborate with product development teams to ensure that products meet market needs
  • Owner/contact point for industry analysts such as Verdantix, Gartner, Forrester etc. to collate the information and provide comprehensive and uniform responses
  • Understand and analyze competition and market dynamics to inform strategy and decision-making
  • Support the creation of the global Product Marketing strategy, Product positioning and value propositions
  • Support the develop and the execution the go-to-market strategy for digital products
  • Support creation of product collateral, including website copy, product demos, and presentations
  • Analyze and report on product performance, making recommendations for improvements including NPS analysis, customer feedback and discoveries
  • Facilitate knowledge transfer to internal teams and provide ongoing support
  • This role has a hybrid work arrangement

What makes you a great fit:

  • 3 - 5 years of experience in digital product marketing
  • Bachelor's degree in Marketing, Business, or related field
  • Strong analytical skills and experience using data to inform marketing decisions
  • Excellent written and verbal communication skills
  • Experience with product launch planning and execution
  • Strong project management skills and the ability to manage multiple projects simultaneously
  • Experience with digital marketing channels, including email, social media, and paid advertising

What you’ll experience working at UL:

Mission: For UL, corporate and social responsibility isn’t new.  Making the world a safer, more secure and sustainable place has been our business model for the last 125 years and is deeply engrained in everything we do.

People: Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL.  We’re able to deliver the best because we employ the best.

Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles,  you will get international experience working with colleagues around the world.

Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.

Total Rewards: In the US, we provide lots of great benefits for our employees are their families. From Volunteer Days off to 401k match and retirement contribution benefits to flexible work location & schedule options we look to support our employees no matter what stage in life they are experiencing. 

Learn More:

Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.  


Curious? To learn more about us and the work we do, visit


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UL is an Equal Opportunity Employer: Female/Minority/disability/Protected Veteran/Sexual Orientation/Gender Identity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please review the EEO is the Law and EEO is the Law Supplement.

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UL EEO Policy

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