Senior Manager Strategic Marketing-Hybrid

Location US-IL-Northbrook | US-NC-Raleigh
Job ID
# of Openings
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Marketing.Corprorate – UL Lobby – Grow It

At UL, we know why we come to work.

Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!


What you’ll learn & achieve:

This role will be based hybrid out of Northbrook, IL or Raleigh, NC


Industry marketing translates the organization’s business objectives, market opportunities and portfolio of offerings into a well-defined, cohesive go-to-market strategy for an industry vertical. The industry marketing leader aligns products, services and solutions to market segments, thereby driving clarity and efficiency in go-to-market execution


The Senior Manager Industry Marketing will lead a team of (3) that partners with the business in order to maximize the global commercialization efforts. You will collaborate extensively with the relevant COU leader and business team to provide commercial insights and data that supports new and existing portfolio decisions, develop the messaging, and strategy that empowers the marketing organization to develop and execute a plan that meets the growth targets and business objectives, and work with the sales organization on enablement, global customer presentations and their revenue generation efforts.


Job responsibilities:


  • Manage a team that is responsible for developing the global strategy for a defined industry, inclusive of the full set of solutions across all relevant Customer Operating Units.
  • Develop a go-to-market playbook and interlock across the marketing organization to help meet defined growth targets and tactical marketing support needs.
  • Partner with strategic marketing and other key stakeholders to develop and/or include strategic inputs in marketing plans including market sizing/segmentation, competitive analysis, buyer personae, and positioning.
  • Owns development of key messaging and value propositions for all industry buyer segments. Partners with product marketing as needed to ensure all relevant offerings and solutions are incorporated into UL’s industry level go to market approach.
  • Develops ABM efforts and supports strategic account planning and engagement for relevant global and strategic accounts
  • Translate the business objectives, market opportunities and portfolio of offerings of the COU into a well-defined, cohesive go-to-market strategy across all relevant industry verticals.
  • Participate in business strategy creation, providing commercial insight, industry/customer intelligence, market sizing and competitive analysis.
  • Ensures sales enablement needs are understood and met, partnering with Commercial Excellence as needed
  • Manage marketing budget for relevant COU/industries and make informed investment decisions in support of growth targets.
  • Act as the liaison for the business, ensuring the marketing plan is achieving the growth and desired results of the business.
  • Take a leadership role on initiatives within the Strategic Marketing organization that drive revenue generation or improve processes that reduce costs.
  • Follow the UL Standards of Business Conduct, and follow all physical and digital security practices
  • Contribute to business success by performing other tasks as required


What makes you a great fit:

  • Bachelor of Science/Bachelor of Arts degree in marketing, communication or related field, with a minimum of 8 years of relevant experience, including three years of management experience.
  • Strongly prefer B2B experience out of an industrial environment
  • Strong writing and presentation skills
  • Collaboration
  • Ability to lead with influence
  • Customer-centric orientation
  • Business acumen
  • Budget management
  • Analytical skills
  • Global/Strategic mindset
  • Strong capabilities and experience working with senior leaders
  • Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
  • Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tool


UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law.

What you’ll experience working at UL:

  • Mission: For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 125 years and is deeply engrained in everything we do.
  • People: Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best.
  • Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
  • Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
  • Total Rewards: All employees at UL are eligible for bonus compensation. UL offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.


Learn More:

Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.


Curious? To learn more about us and the work we do, visit



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UL is an Equal Opportunity Employer: Female/Minority/disability/Protected Veteran/Sexual Orientation/Gender Identity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please review the EEO is the Law and EEO is the Law Supplement.

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UL EEO Policy

Pay Transparency Statement

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