Manager Marketing Automation

Location US
Job ID
2022-29662
# of Openings
1
Job Category
Marketing

 

Leadership.Global.General – 3D City – Safer World

At UL, we know why we come to work.

Thousands of us around the world wake up every day with a common purpose to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!

What you’ll learn & achieve:

We are looking for a high caliber, strategic and analytical Marketing Automation leader who can own the execution of the Marketing Automation roadmap at a global scale. This role requires strong collaboration and communication skills to partner with Demand Generation peers, Creative and Content team members, and business and product marketing stakeholders to design and implement campaigns that drive top of funnel brand awareness, new prospect acquisition and customer cross-and upsell opportunities.

 

If you enjoy dealing with high ambiguity, complexity, and broad scope and have the desire to grow the Marketing Automation maturity at a global scale, you will enjoy this opportunity. The Individual in this role would be at the epicenter of delivering an exceptional experience for our internal and external customers while leading a team of high-performing, technical Adobe Marketo Marketing Automation experts.

 

The successful candidate will have a can-do attitude, and strong technical expertise in leading design and implementation of simple to complex automated programs and have a point of view on implementing platform extensions and integrations. You will also find innovative ways to continuously improve campaign performance and evolve application of the Adobe Marketo Marketing Automation platform.

 

 

JOB RESPONSIBILITIES:

 

  • Leadership- Own the execution of highly visible demand generation programs in Adobe Marketo from beginning to end - including requirements gathering, development, testing, launch, reporting, optimization, and maintenance.
  • Leadership- Ensure marketing automation best practices and capture feedback for platform and process; collaborate with team members to drive continuous improvement of these
  • Maintain and optimize scoring models and other operational workflows
  • Technical Expertise- Develop standardized processes and programs that allow creation of complex, multi-stage automated marketing programs
  • Technical Expertise- Collaborate with key functions to develop accurate reporting and dashboards and ensure timely distribution of Insights to internal stakeholders.
  • Lead, train, and mentor a team of US and international Marketo experts who are high-performing technically savvy Individuals; embed a culture of measurement and continuous improvement
  • Organizational Skills- Work closely with the Intake and Project Management functions and manage the day-to-day Marketo projects/tasks within Adobe Workfront
  • Collaboration- Work with key functions on the application of the data model within Adobe Marketo .
  • Agile mindset- Ability to pivot quickly and make fast decisions based on changing Business needs in a highly matrixed organization. Comfortable working to tight deadlines and strong attention to detail.

Customer-first mindset | Enjoys communication and collaboration with a diverse set of stakeholders across Marketing, Sales, and Commercial Excellence team to deliver a seamless and personalized campaign experience to end customers.

 

What makes you a great fit:

  • Experience in Marketing Automation specifically Adobe Marketo for B2B.
  • Expertise in translating complex data into actionable insights for stakeholders.
  • Strategic mindset that can see beyond day-to-day operations to help business achieve long-term profitability and growth goals.
  • Knowledge of GDPR, CCPA and other global privacy regulations
  • Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects.
  • Research and stay ahead of marketing automation and email marketing trends.

 

Basic Qualifications

  • Bachelor’s Degree in information technology, Analytics, or Marketing with a focus on Econ, Strategy, logic, and Management.
  • 7+ years of professional experience in Marketing Operations or related field
  • 5+ years of professional experience with Marketing Automation tools and data flows
  • Marketo certified expert or consultant
  • Experience with Adobe Workfront a plus

 

Preferred Qualifications

  • Expert and disciplined communicator
  • Strong collaboration
  • Strong facilitation, project planning and management
  • Strong business acumen
  • Strategic thinking
  • Budget management, negotiation, and financial analysis skills
  • Very strong analytical skills
  • Very strong capabilities and experience working with senior leaders
  • Team Building and leadership
  • Expertise and proven experience in demand generation strategies, MAP/CRM tools, planning tools and budgeting processes.
  • Experience working with marketing attribution model solutions like Full Circle, Bizible, and Marketo Revenue Cycle Analytics/Revenue Cycle Explorer
  • UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law.

 

What you’ll experience working at UL:

  • Mission For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 125 years and is deeply engrained in everything we do.
  • People Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best.
  • Interesting work Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
  • Grow & achieve We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
  • Total Rewards In the US, we provide lots of great benefits for our employees are their families. All employees are eligible for bonus compensation in addition to their annual salary. Many US employees are eligible to enroll in health, wellness and retirement saving benefits on day one of employment. We focus on providing employees with options for healthcare savings such as Healthcare Reimbursement Accounts and Health Savings Accounts (that UL contributes to twice per year!). We also have Employee Assistance Programs to support your mental health & wellbeing. UL offers a competitive 401k matching structure of up to 5% of eligible pay. Additionally, we invest 4% into your retirement saving fund after your first year of continuous employment. UL supports workplace flexibility based on team & business needs focused on provide employees stability – employees and managers work together to build a plan. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

 

Learn More:

Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal. Curious?

To learn more about us and the work we do, visit UL.com .

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UL is an Equal Opportunity Employer: Female/Minority/disability/Protected Veteran/Sexual Orientation/Gender Identity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please review the EEO is the Law and EEO is the Law Supplement.

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UL EEO Policy

Pay Transparency Statement

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