Portfolio Marketing Lead

Location US-KS-Overland Park | GB-Cambridge | GB-Nottingham | US-NY-Latham | US-TN-Franklin
Job ID
# of Openings
Job Category


General – Green Earth – Safer WorldGeneral – Green Earth – Safer World

At UL, we know why we come to work.

Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!


What you’ll learn & achieve:

Provides strategic direction on go-to-market implementations including: developing and leveraging content frameworks that attract and convert prospects and leads, enabling sales to facilitate positive client experience and ensuring effectiveness of how products, servics and software as a service (SaaS) within the Supply Chain portfolio are promoted and sold in the electrical and electonics industry.

Job responsibilities:

  • Define the go-to-market strategy for the Supply Chain portfolio appropriate consumer electronic companies. Size and segment markets, align portfolio to buyer needs, align to marketing, sales and product strategy.
  • Identify and isolate buyer audiences, lead buyer persona development, and oversee buyer persona prioritization.
  • Define and develop portfolio messaging and content targeting personas in the electrical and electronics segment. Understand differentiators to buyer audience, implement buyer-centric messaging methodology, and facilitate alignment on target buyer.
  • Establish new offering launches across the portfolio, drive launch process and planning consistency, and develop launch governance.
  • Know routes to market direct and indirect understands sales organization structure, methodologies and etc. to establish consistent sales knowledge transfer plan.
  • Contributes to business success by performing other tasks as required


What makes you a great fit:

  • Minimum of six years or more of related experience or demonstrated competency
  • 2 years of CPG B2B marketing experience
  • Experience in marketing software solutions
  • Strong written and oral communication
  • Strong collaboration skills
  • Strong project planning and management
  • Business acumen
  • Strong interviewing skills
  • Budget management
  • Strong analytical skills
  • Process improvement
  • Strong capabilities and experience working with senior leaders
  • Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
  • Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools

UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law.

What you’ll experience working at UL:


  • Mission: For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 125 years and is deeply engrained in everything we do.
  • People: Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best.
  • Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
  • Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
  • Total Rewards: All employees at UL are eligible for bonus compensation. UL offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.


Learn More:

Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.


Curious? To learn more about us and the work we do, visit UL.com


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If you wish to request reasonable accommodation at any time, please email our Talent Acquisition team at Talent.Acquisition@ul.com.

UL is an Equal Opportunity Employer: Female/Minority/disability/Protected Veteran/Sexual Orientation/Gender Identity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please review the EEO is the Law and EEO is the Law Supplement.

Please review the following additional documents:

UL EEO Policy

Pay Transparency Statement

E-Verify Poster (English)

Right to Work Poster (English)