Brand Lead - Underwriters Laboratories

Location US-IL-Northbrook
Job ID
# of Openings
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Marketing – UL Phone - Build It

At UL, we know why we come to work.

We have an exciting opportunity for a Brand Lead at Underwriters Laboratories.


The Brand Lead manages internal and/or agency resources to maintain and evolve corporate brand strategy and/or governance frameworks, systems, tools and assets. Oversees key brand programs, including our brand training program, brand merchandise store, and asset library, and supports brand campaigns and messaging/creative strategy.  Supports research efforts to track brand awareness and equity in current and potential new markets and works with stakeholders across the organization to drive and optimize brand performance and value. 


Underwriters Laboratories


At Underwriters Laboratories, we wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. Underwriters Laboratories stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!

What you’ll learn & achieve:

As the Brand Lead, you will play a key role in the rapid growth of Underwriters Laboratories as you:

  • Strategize, identify, implement, and maintain all tools, resources, and internal communication channels to drive ongoing employee and partner (e.g. agencies) awareness, engagement, and understanding of the brand, including the brand guidelines hub, brand onboarding modules, training videos, and managing centralized brand portal as a dynamic, digital resource.
  • Manage the development and socializatioin of brand guidelines, standards and corporate design systems to ensure brand assets and tools keep pace with business needs.
  • Drive operational rigor for defining new and maintaining existing governance processes, possibly including tactic review, asset management, etc. Specifically, provides review, approval and/or recommendations on brand ticket submissions from across our global team related to co-branding, subbrands and verbal/visual identity
  • Lead the rollout of evolved brand messaging to ensure best-in-class, consistent, on-brand expression across every touchpoint
  • Drive internal brand education, governance and adherence to brand standards across internal teams and agency partners, including ongoing brand auditing of marketing materials and feedback loops to improve asset quality, speed-to-market and ongoing brand training programs.
  • Work with internal communication and training groups to develop brand ambassadors and communicate brand values to internal stakeholders. Serve as primary liaison for internal design, content creators and agency creative directors, maintaining a forum or council and driving visibility and alignment across creative leads.
  • Effectively collaborate across Communications and within the businesses to communicate the brand framework and train them to drive adoption. Foster brand-led culture through engaging and educating internal teams, strengthening understanding of brand strategy, identity and voice through monthly updates (e.g. newsletter) and quarterly trainings. Create a brand learning culture and a culture of continuous improvement.
  • Help establish and manage the brand merchandise store and facilitate regionally relevant sourcing models.
  • Partner with internal communications, human resources to ensure brand messaging, engagement and evangelism permeates through all employees across the enterprise
  • Other tasks as required

What makes you a great fit:

The ideal candidate will bring several qualities to the team, including:

  • Excellent writing and editing skills and the ability to write compelling copy are a must
  • Demonstrated ability to effectively work within a matrixed framework
  • Proven ability to thrive in fast-paced environments, while being flexible, collaborative and deadline-driven
  • Good decision-making and strong interpersonal skills, handling difficult situations and advising people effectively within the organization
  • Team player that values co-operation and collaboration across different functions in the organization
  • Excellent organizational skills and attention to detail, ability to manage multiple projects at once, maintain status updates (internal and external) to meet deadlines
  • Excellent problem-solving skills with ability to analyze situations, identify existing or potential problems and recommend solutions
  • Creative self-starter and life-long learner open to new ideas and new ways of working that is able to work with minimal supervision in a challenging, fast-paced technical environment
  • Ablility to understand technical and scientific issues and to translate complex information for nonscientific audiences.


 Professional education and experience requirements for the role include:


Minimum knowledge preferred

  • Bachelor’s degree in Business, Marketing, Journalism, Communications or related field is required with a minimum of 8 years related work experience or more of related discipline experience or demonstrated competency including two years or more of relevant management/leadership experience or demonstrated competency
  • 5+ years in a brand lead role


UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law.

What you’ll experience working at UL:

  • Mission: For Underwriters Laboratories, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 128 years and is deeply ingrained in everything we do.
  • People: Ask any Underwriters Laboratories employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at Underwriters Laboratories. We’re able to deliver the best because we employ the best.
  • Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
  • Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
  • Total Rewards: All employees at Underwriters Laboratories are eligible for bonus compensation. Underwriters Laboratories offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that Underwriters Laboratories contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Learn More:

About Underwriters Laboratories Inc.


Underwriters Laboratories Inc. is a nonprofit organization dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our wholly owned subsidiary, UL Inc., advances our shared public safety mission. We fund our work through grants, the licensing of standards documents and the business activities of UL Inc., which conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools for customers around the world.

To learn more, visit


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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please review the EEO is the Law and EEO is the Law Supplement.

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UL EEO Policy

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