• Corporate Web Lead

    Location US-IL-Northbrook
    Job ID
    2018-11890
    # of Openings
    1
    Job Category
    Marketing
  • Overview

    Contribute to a Safer, More Secure, and More Sustainable World. At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose – to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. Our integrity is woven throughout our company and shapes the way we approach and deliver our solutions. We are proud that the work we do every day has a meaningful contribution to society. We continue to build upon our legacy of trusted expertise and partnership to keep our communities safe and secure as we march forward into the future. This helps us to sleep better at night, and we are confident that the millions of people we touch rest easier too.

    Responsibilities

    • Lead web strategy, overseeing creation of an intuitive, engaging brand-compliant web experience
    • Build, deploy and manage a web and content workflow and governance model.
    • Drive best-in-class website experience and work with web development, analytics and design teams to ensure the site functions properly and is optimized for search.
    • Work with creative, web development, SEO, demand, social media, content owners and other teams to deliver an aligned multi-channel online experience.
    • Help architect web navigation and site map based on various user journeys.
    • Collaborate with other experts to produce wireframes and prototypes aligned with UL’s brand positioning.
    • Work with analytics team to ensure accurate process is in place.
    • Monitor success metrics and progress; analyze reports and make web strategy recommendations based on site trends and performance/success metrics.
    • Collaborate with web development team in maintaining site health and in managing content within CMS including optimizing for adaptive/responsive design and continually working towards improving the site user experience.
    • Be the expert knowledge resource for content owners needing help in creating and managing web content.
    • Conduct stakeholder interviews, audience interviews, content audits, traffic analysis and other web discovery work.
    • Monitor industry trends and recommend new solutions and opportunities to improve our web presence and experience.
    • Conduct quantitative and qualitative user tests.
    • Guide the development of a mature web discipline.
    • Mentor team members and web contributors on best practices.

    Qualifications

    Qualifications

    • Strategic thinker focused on using our corporate web presence to achieve business and brand goals.
    • Experience working with cross-functional teams and facilitating them in identifying and implementing solutions to complex problems.
    • Experience with helping content owners understand how they can achieve their objectives in a manner aligned with brand goals and web governance.
    • Experience with business requirements gathering, site assessment and competitive analysis.
    • Ability to communicate clearly and effectively when discussing issues with team members and other web contributors.
    • Strong knowledge of the technical aspects of the web and its capabilities.
    • Ability to manage complex projects with multiple work streams.
    • Ability to work quickly and efficiently while maintaining a high level of attention to detail.
    • Passion for delivering a quality, engaging web experience.

    Educational requirements

    • Generally 8 Years or more of related experience or demonstrated competency.

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