• Global Marketing Manager

    Location US-IL-Northbrook
    Job ID
    2018-11314
    # of Openings
    1
    Job Category
    Marketing
  • Overview

    Contribute to a safer, secure and more sustainable World! At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose – to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. Our integrity is woven throughout our company and shapes the way we approach and deliver our solutions. We are proud that the work we do every day has a meaningful contribution to society. We continue to build upon our legacy of trusted expertise and partnership to keep our communities safe and secure as we march forward into the future. This helps us to sleep better at night, and we are confident that the millions of people we touch rest easier too.

    Responsibilities

    Manages overall regional marketing activities nationwide. Manages the development of marketing plans and strategies for the assigned region, and ensures their implementation.Develops and implements key elements of the overall UL marketing strategy, incorporating needs of domestic business units as well as coordinating with international operations. Manages marketing staff.

     

    • Manages the development of market assessments and ongoing creation and implementation of marketing plans, through direct involvement and use of marketing staff, as well as coordination with other functions as needed.
    • Works with sales force to develop and implement marketing activities to directly support sales force efforts and drive revenue results.
    • Ensures customer focus through the active use of customer segmentation and addressing customer needs, and coordinate with sales and operations to ensure customer needs are met through appropriate product portfolio and service delivery.
    • Coordinates with branding function on leveraging and incorporating UL brand management into marketing plans and tactics.
    • Oversees management of all elements of the marketing mix, including product portfolio, positioning, promotion and pricing.
    • Through frequent customer contact, identifies new business and market opportunities, and recommends strategies to develop and implement them.
    • Manages marketing budget to ensure adequate funding exists and budget is adhered to.
    • Manages the performance of direct reports by developing accountabilities, establishing performance objectives, providing feedback and guidance and ensuring that all policies are understood and adhered to.
    • Provides coordination with zone marketing managers and directors of marketing and sales around the world.
    • Performs other duties as directed.

    Qualifications

    University Degree in business administration or a related discipline plus generally eight years of experience in market analysis, development of business plans, and competitive marketing strategies, some of which includes Level 5 managerial skills.

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