• Product Marketing Manager

    Location US-IL-Northbrook
    Job ID
    2018-11202
    # of Openings
    1
    Job Category
    Marketing
  • Overview

    Contribute to a Safer, More Secure, and More Sustainable World!

     

    #ThisIsOurNormal

     

    At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose – to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. Our integrity is woven throughout our company and shapes the way we approach and deliver our solutions. We are proud that the work we do every day has a meaningful contribution to society. We continue to build upon our legacy of trusted expertise and partnership to keep our communities safe and secure as we march forward into the future. This helps us to sleep better at night, and we are confident that the millions of people we touch rest easier too.

     

    The Product Marketing Manger will manage overall regional marketing activities nationwide. Manages the development of marketing plans and strategies for the assigned region, and ensures their implementation.Develops and implements key elements of the overall UL marketing strategy, incorporating needs of domestic business units as well as coordinating with international operations. Manages marketing staff.

    Responsibilities

    • Manages the development of market assessments and ongoing creation and implementation of marketing plans, through direct involvement and use of marketing staff, as well as coordination with other functions as needed.
    • Works with sales force to develop and implement marketing activities to directly support sales force efforts and drive revenue results.
    • Ensures customer focus through the active use of customer segmentation and addressing customer needs, and coordinate with sales and operations to ensure customer needs are met through appropriate product portfolio and service delivery.
    • Coordinates with branding function on leveraging and incorporating UL brand management into marketing plans and tactics.
    • Oversees management of all elements of the marketing mix, including product portfolio, positioning, promotion and pricing.
    • Through frequent customer contact, identifies new business and market opportunities, and recommends strategies to develop and implement them.
    • Manages marketing budget to ensure adequate funding exists and budget is adhered to.
    • Manages the performance of direct reports by developing accountabilities, establishing performance objectives, providing feedback and guidance and ensuring that all policies are understood and adhered to.
    • Provides coordination with zone marketing managers and directors of marketing and sales around the world.
    • Plan and execute the go-to-market strategy and launch campaigns for the three main service lines within UL’s Consumer technology division as well as new service launches in the North American region
    • Develop value proposition, messaging frameworks and positioning across all key service lines
    • Identify the buyer journey, plan and lead persona development as well as develop buyer insights to inform a product roadmap and develop campaign strategies
    • Work with central marketing operational teams to develop compelling creative assets for product marketing
    • Partner with the sales and business development organizations to provide exceptional sales tools that clearly articulate the value proposition messages
    • Develop lifecycle communications programs for the region across multiple channels as part of integrated marketing campaigns
    • Liaise with technical and subject matter experts as well as the business development team to harvest content and identify opportunities for thought leadership content development
    • Manage CRM management and reporting in order to support a reporting structure for lead flow and sales through the organization
    • Measure and report performance of all integrated product marketing campaigns, and assess against goals (ROI and KPIs) using marketing automation, CRM, and other tools to provide insights for actionable next steps
    • Identify and research industry and technology trends and insights, as well as maintaining frequent customer contact in order to identify new business and market opportunities, so as to inform new strategies to develop and implement
    • Marketing budget management - to ensure adequate funding exists and budget is adhered to
    • Domestic travel is involved; up to 50%
    • Performs other duties as directed.

     

    Qualifications

    • University Degree in business administration or a related discipline plus generally eight years of experience in market analysis, development of business plans, and competitive marketing strategies, some of which includes Level 5 managerial skills.

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