• Marketing Specialist

    Location US-IL-Northbrook
    Job ID
    2018-11058
    # of Openings
    1
    Job Category
    Marketing
  • Overview

    Contribute to a Safer, More Secure, and More Sustainable World!

     

    #ThisIsOurNormal

     

    At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose – to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. Our integrity is woven throughout our company and shapes the way we approach and deliver our solutions. We are proud that the work we do every day has a meaningful contribution to society. We continue to build upon our legacy of trusted expertise and partnership to keep our communities safe and secure as we march forward into the future. This helps us to sleep better at night, and we are confident that the millions of people we touch rest easier too.

     

    Reporting to the Global Marketing Manager, Appliances, HVAC/R and Lighting Division (AHL), the Marketing Specialist will create integrated marketing plans and supporting materials for initiatives and launches aligned with strategies for key vertical markets.

     

    Primary responsibilities include: develop, support and execute localized marketing campaigns for lead generation, lead nurturing and brand awareness that contribute to sales growth. Collaborate with key stakeholders, as well as both the HQ U.S. Business Unit marketing team and broader global marketing organization. Effectively budget and track division spending for U.S. and global activities to ensure positive return-on-investment and increase UL’s brand awareness across key markets. Conduct ongoing program, trend and market analysis to provide recommendations to improve activities.

     

    Responsibilities

    • Develop and execute local marketing strategies for: tradeshows, webinars, email campaigns, collateral development, e-Newsletters, blogs, social media, video, print & digital advertising, PR and presentations
    • Collaborate with internal colleagues (business development, engineering, sales, marketing) on activities aligned with strategies to support business development and sales efforts while achieving consensus and support throughout the process
    • Prepare compelling messaging and content for promotions across various channels that supports strategies and brand awareness
    • Write, edit and proofread communications copy for accuracy and to ensure consistency of UL brand messaging, positioning, and value proposition
    • Develop strategies and create targeted campaigns to proactively nurture leads in marketing automation tool
    • Project manage marketing activities to insure project timelines meet business goals
    • Communicate project status and results to key stakeholders
    • Coordination with in-house agency and/or external vendors
    • Provide support as needed to the global marketing team to execute global strategies with regional emphasis and ensure tactics are aligned with overall business goals and adhere to UL brand guidelines
    • Track local and global budget to measure annual marketing spend and ensure positive return-on-investment for all activities
    • Maintain files for all marketing projects and keep internal portal tools updated with current digital versions
    • Fulfill other marketing communications projects as needed

    Tradeshows & Events

    • Coordinate external events for U.S., including tradeshows, webinars, sponsorships, customer summits and workshops
    • Collaborate with business development, sales and tradeshow manager to create individual event strategies, messaging, goals and track ROI
    • Track all activities in UL tradeshow portal
    • Develop and coordinate booth graphics, collateral and other booth material
    • May serve as on-site coordinator to ensure seamless event execution

    Branding, Advertising & Promotion

    • Research media channels to cost efficiently reach target markets
    • Plan, negotiate, purchase and track print & digital advertising
    • Craft marketing campaigns to assist in the launch of new or enhanced service offerings
    • Ensure all promotion is consistent with UL brand standards

    Public Relations, Social Media & Thought Leadership

    • Support U.S. public relations and media efforts
    • Research and help secure speaking opportunities for UL executives and SMEs
    • Proactively develop relationships with key media/editors in target markets
    • Write, edit and proof press releases and social media posts
    • Support the development of value-added content by collaborating with engineering, business development and copywriters on whitepapers and blogs

    Website Management

    • Develop and post content on the UL Intranet and AHL website pages, including services, news, events, articles and speaking engagementsProvide support as needed to the global marketing team, ensuring business-wide programs are effectively deployed via UL digital properties

    Sales Tools

    • Collaborate with business development, engineering, sales, and global marketing to develop sales tools, such as presentations, brochures, sell sheets, videos and more
    • Write content and coordinate layout, collaborate with copywriters and creative staff

    Leads, Metrics & Analytics

    • Ensure leads from promotional efforts are properly managed in marketing automation tool and sales CRM
    • Monitor and analyze standard marketing metrics to track, measure and report on the success of marketing initiatives

    Market Analysis

    • Assist with market and trend research to ensure services and messages capitalize on new opportunities and are properly targeted
    • Help maintain insights on key customers, competitors and trade associations

    Qualifications

    • University degree in Marketing, Business Administration or related field, plus generally five years of related experience
    • Experience in a B2B professional services environment/ad agency or manufacturer is essential
    • English fluency
    • Values innovation and flexibility, is proactive, motivated and a self-starter
      • Thinks strategically with strong problem-solving skills, executes marketing plans against timelines and meets commitments
    • Proven ability to manage multiple projects with high quality, attention to detail and exceptional customer service
    • Experience working in a collaborative, deadline-driven environment
    • Demonstrated ability to interface cross-functionally
    • Excellent writing and editing abilities in additional to oral communication
    • Proficiency in Microsoft Office programs, CMS platforms (Wordpress), and online webinar tools (Go-To-Webinar)
    • Familiarity with CRM tools (Microsoft Dynamics), email marketing platforms (Marketo) is preferred#CB

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