Contribute to a Safer, More Secure, and More Sustainable World!
At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose – to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. Our integrity is woven throughout our company and shapes the way we approach and deliver our solutions. We are proud that the work we do every day has a meaningful contribution to society. We continue to build upon our legacy of trusted expertise and partnership to keep our communities safe and secure as we march forward into the future. This helps us to sleep better at night, and we are confident that the millions of people we touch rest easier too.
Reporting to the Global Marketing Manager, Appliances, HVAC/R and Lighting Division (AHL), the Marketing Specialist will create integrated marketing plans and supporting materials for initiatives and launches aligned with strategies for key vertical markets.
Primary responsibilities include: develop, support and execute localized marketing campaigns for lead generation, lead nurturing and brand awareness that contribute to sales growth. Collaborate with key stakeholders, as well as both the HQ U.S. Business Unit marketing team and broader global marketing organization. Effectively budget and track division spending for U.S. and global activities to ensure positive return-on-investment and increase UL’s brand awareness across key markets. Conduct ongoing program, trend and market analysis to provide recommendations to improve activities.
Tradeshows & Events
Branding, Advertising & Promotion
Public Relations, Social Media & Thought Leadership
Leads, Metrics & Analytics